How to get Traffic and Likes to your Facebook page?

“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth” - ByDavid Skok, General partner, Matrix Partners

Frequently, users ask how they can get more traffic and likes to their Facebook page. Therefore, we have put together quick tips to help you drive traffic -

1. Post Quality Content- Post content that is relevant to your audience. Fans will like and share such content! Increased engagement will help your edge rank score as well as chances that their friends see this content.
2. Be smart about your vanity URL- Choose vanity URL which is similar to your company’s name or, have important keywords in them. This URL makes it easier for users to reach your page and increases brand awareness. Vanity URL’s show up higher in Google and Facebook search results which drives more traffic.
3. Cross-promote your page -Link your Facebook page from your site, emails and other content that you have to drive more traffic.
4. Facebook Advertising– Facebook Advertising is a sure shot way to get traffic. We have helped several clients who have seen an impressive ROI due to this effort.
5. Run Contests & offer incentives - Contests work very well when users submit content (pictures/videos etc) and then get their friends to vote. If the award is inspirational (e.g. iPad, Wedding dress etc based on your audience), there is significant uptick in activity. Sweepstake, Photo Contest & Video Contest apps can get this done really well!

Think about your overall goal and then build a strategy that takes above mentioned tips into your plan of action.